Doglapan by Ashneer Grover, Bible for Indian entrepreneurs

By: Rahul Makwana

Ashneer Grover tells you the hard truth about the Indian Start-Up system. He also talks about some of the popular brands like PhonePe, PayTM, PayU, and even Flipkart.

Doglapan is must read, if you want to start business. Its true Bible for Indian entrepreneurs, it gives you all the possible knowledge about the business.

Favorite Quote from the book

“Put yourself first, always. Liquidate your stock at every secondary sale opportunity.”

Key Takeaways from the Book


If you want to start a business then you need to have hunger, without that hunger you won’t go too far. 

Inside Fire

Ashneer Grover was born into a middle-class family, during their vacation he went to Canada to his uncle’s house where he show something different from India, he show that the world is bigger than he had thought.

After Canada, his family also went to the UK and USA for vacation. From there he realized that I want to do something big in life.

For Ashneer, the hunger come from that Canada vacation.

Always remember that before the co-founder, your employees, your investor, the regulators, your competition, and even VCs, the Customer should be your highest priority

You and Customer

Each of them will, of course, take a piece of your earnings, even before anything comes to you. Before jumping into business, therefore, you have to answer many questions for yourself:

Are you okay carrying them along?  – Are you ready for all of them to take a piece?  – Are you excited enough by what is left after they have taken their piece and by the overall uncertainty?

Word From the Ashneer Grover


All that said, I would definitely encourage you to go ahead and build your own venture by all means, if you feel strongly enough about it.

There isn’t any reason why you should let the thought that you could make mistakes hold you back. My only advice would be, make sure these mistakes are new and not the ones that I fell prey to and paid a price for.

As for my story, love me or hate me, as long as you are not indifferent to the story and the many lessons it has to offer, I would consider myself successful in what I had set out to do by sharing my journey with you.

Doglapan is a business/biography book, it’s beautifully written, so if you have watched Shark Tank India then you will enjoy this book

Doglapan Review

Also, if you didn’t know Ashneer then still, give it a try, the book will teach you a lot about the business world and what goes into starting a new start-up.